All right reserved from AQUALISA
Aqualisa asked to Design a new app in line with brand guidelines with improved onboarding functionality for QSVC.
• Aqualisa are leaders in smart and digital products with a ~50% share in the £32m Digital showers market (OC&C, 2022). Since 2016, Aqualisa’s market share in smart has diminished (BSRIA, 2021) as they lose out on sales to competitors like Mira (Kohler).
• In order to cement position as market leaders in the smart/digital market, Aqualisa need to launch a new smart product to refresh the offering and challenge the competition.
• Aqualisa’s first app “ShowerMe” was released in 2020. The current app is dated, and has experienced some reliability issues, specifically around onboarding.
• Customer reviews have indicated consumers that are not happy with the ShowerMe app performance, the app currently sits in the Apple App Store with a 2.0-star review (out of 5.0), with 178 ratings.
Aqualisa will release a new app with improved onboarding and styling to improve consumers smart showering experience.
OVERVIEW / CONTEXT
ROLE
I performed all the roles as a UX/UI Designer using Design Thinking as a methodology.
TASKS
Note-taking (Figma) and Usability test, Affinity diagram (Miro) and User Journey (Miro), User-Flow (Fig-Jam) and Sketching, Prototype (Mid. and High res.), Prototype (Figma) testing and Annotation for developers, Design system and branding (Figma + Adobe Illustrator).
Only final screens of the product can be shown because of NDA.
ACHIEVEMENTS
With the new APP Aqualisa marked the following achievements:
Reducing internal bugs around 65% because a simplified cloud process
Incremental of 35% customer using the APP
Better management of calls for non-functioning issues
Better mantainance of the APP as has been designed to isolate the non-functioning gate and fix the problem
Improved assets for vision impaired users
Improved sustainability through consumption figures in the APP.
FINAL PRODUCT
My Shower screens
Shower-On screens
